Nike New York
Lacoste F/W 2024
Nike Kids
Yonex VCORE
Wilson Bela
Wilson introduces the Courage Collection, featuring three different bags with unique designs. Discover below what the Wilson Courage Collection entails.
The 2024 Olympic Games are taking place in Paris, on the prestigious clay courts of Roland Garros. Wilson has designed these bags, especially for this tournament and to celebrate their 110th anniversary. At the same time, the designs serve three different purposes: highlighting the connection with Paris, standing out as a brand on the court, and achieving recognition within the restrictions regarding logos and brand visibility.
Connection with Paris
Wilson Courage Collection tennis bags are specially developed with a 'Tricolore' design (black, white, & red). With this, the tennis brand confirms the connection with the country where the 2024 Olympic Games are held, referring to the famous nickname of the French flag: Le Tricolore. The colors black, white, and red are used to convey Wilson's official colors. Moreover, the brand finds these to perfectly complement the unique color palette of the event.
Standing out on the clay courts
Due to the massive reach of broadcasting the Olympic Games, Wilson strives to stand out among all other brands. The Courage Collection bags naturally contribute to this with their unique appearance. The contrasting black and white used in the design immediately catches the eye when watching tennis matches on the French clay. Wilson makes a statement, and the 2 billion viewers worldwide pick up on this.
Recognition within restrictions
Such a mega event often involves additional restrictions regarding branding and the size of logos on products. Therefore, creativity is required for a brand to still achieve recognition, and distinguish itself from the rest. Wilson has done this by opting for elegance. The logo including the subtitle, is embroidered on the Courage Collection bags. This emphasizes the brand's quality and maintains the desired classic look of the bags. Perfectly fitting with the Wilson identity.
The Courage Collection
Which bags are part of this limited edition collection?
15 Racket Tennis Bag
This is the largest bag in the Courage Collection. This tennis bag contains three spacious compartments in which up to 15 rackets can be stored. Reduce the number of rackets slightly, and you have space for all your other necessities, such as shoes, balls, extra clothing, and accessories.
Small Duffle Tennis Bag
This is the perfect extra bag to take onto the court. The large compartment offers space for clothing and shoes, while you can store your accessories in the designated side pocket. No more space left in your tennis bag? Then this small duffle is the ideal solution.
Tennis Backpack
Do you prefer a compact tennis bag that you can easily carry on your back and take anywhere? Then this Wilson tennis backpack would be the perfect option for you! Up to two tennis rackets can be partially stored in the large racket compartment. Moreover, you can also fit your laptop in the designated extra compartment. Always handy.
Check all Wilson Courage bags side by side in our online shop: