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adidas introduces its latest tennis collection designed specifically for the final Grand Slam of the year. The collection incorporates a predominantly blue and white color scheme, reflecting the spirit of New York City's tennis courts.
One of the collection's most notable features is the utilization of motion capture technology. This innovative approach has allowed adidas to optimize the collection's design for maximum freedom of movement, minimizing distractions for athletes during play. Strategic material placements and strategically designed cut-outs further enhance the range of motion, ensuring players can perform at their peak. To provide optimal comfort and breathability on the court, the collection also features ventilation zones, keeping players cool and focused throughout the match.
AEROREADY
This technology optimizes moisture drainage by incorporating sweat-wicking and absorbent materials into the garments, ensuring a dry and comfortable experience.
HEAT.RDY
Designed to provide cooling during play, HEAT.RDY works in conjunction with AIRCHILL technology. Body mapping is used to identify ventilation zones where heat can be effectively removed. Hybrid textiles also contribute to the optimized cooling process.
AIRCHILL
This technology enhances cooling by utilizing a weaving construction that provides more openness and optimized airflow in areas where it is most needed.
What to expect from the adidas Pro New York Collection?
Adidas offers various options within this collection for both women and men.
The women's AEROREADY Dress Pro and HEAT.RDY Match Skirt Pro are designed to enhance performance and comfort on the court. The AEROREADY technology in the dress helps to keep you dry by wicking away moisture. The HEAT.RDY technology in the skirt, combined with its pleated design, provides optimal cooling and flexibility, allowing for easy movement.
The men's HEAT.RDY FreeLift Polo Shirt Pro and HEAT.RDY Tank Top Pro feature white color blocking in the shoulder and torso areas, where heat is most generated, to help keep players cool. The AIRCHILL technology in the men's AIRCHILL FreeLift T-Shirt Pro and women's AIRCHILL Match Tank Pro utilizes thermally zoned, raised pattern motifs and mesh layers to maximize airflow and ventilation in high-sweat areas.
In addition to apparel, adidas will be launching multiple footwear silhouettes in a range of seasonal colorways. These new styles will complement the apparel collection, offering athletes a complete range of performance-driven equipment for the upcoming season.
Overall, the adidas FW24 New York Tennis Collection prioritizes performance and comfort for athletes on the court, all while staying true to the city's signature aesthetic. The collection will be sported by athletes such as Jessica Pegula, Caroline Wozniacki, Elina Svitolina, Stefanos Tsitsipas, Alexander Davidovich-Fokina and Felix Auger-Aliassime, to name a few.