NikeCourt Heritage
NikeCourt Heritage
Nike Kids
HEAD x Palm Tree Crew
Babolat Viper
The modern tennis court is no longer just a battleground of blistering serves and pinpoint backhands; it's a runway, a stage, and a canvas for self-expression. In the latest and most vibrant chapter of this evolution, American No. 1 Taylor Fritz is front and center, leading a new collaboration between legacy brand HEAD Tennis and the culture-defining Palm Tree Crew.
The result is a limited-edition capsule collection that not only performs well—it makes a statement. Marrying HEAD’s renowned engineering with the sun-drenched, tropical aesthetic of Palm Tree Crew—the lifestyle brand co-founded by music producer Kygo and his manager Myles Shear—this collection is designed for the player who lives the sport as part of a broader, curated life.
The Fritz Connection
Fritz, a longtime HEAD athlete and a friend of the Palm Tree Crew founders, serves as the perfect ambassador for this fusion. He debuted the collection's centerpiece, the Radical PTC-edition racquet, at the 2025 Mubadala Citi DC Open, giving fans a courtside look at its distinctive design following a sneak peek at the Palm Tree Music Festival in the Hamptons earlier this summer.
"I’ve long been friends with Kygo and Myles, so this collab was a no-brainer," Fritz explained. For him, the partnership is less a corporate arrangement and more an authentic reflection of his own world. "HEAD and Palm Tree Crew represent different parts of my life, and bringing them together felt natural. I’m pumped it’s finally here and can’t wait to see how players and fans respond."
Performance with a Pulse
The collection, which also features a series of high-performance bags, is a masterclass in identity. It swaps the vibrant orange for a palette that evokes the effortless cool of a tropical escape, all while retaining the technical precision expected of HEAD equipment. This partnership is a deliberate move, reflecting a shared understanding of where the sport is heading. It’s about capturing the rhythm of the game, not just the mechanics.
A Shared Vision
The initiative is driven by a desire to create something that is not only innovative but also deeply authentic, according to Myles Shear, co-founder of Palm Tree Crew. This personal connection is crystallized through their work with top-ranked athlete Taylor Fritz, a close friend of the brand, making the venture both a professional and personal milestone.
HEAD, a celebrated pillar of the tennis community, recognizes this collaboration as a vital step in the sport's cultural progression. By uniting its legacy of technical excellence and performance DNA with Palm Tree Crew's fresh, lifestyle-oriented perspective, HEAD is actively shaping the future of tennis.
From Festival to Forehand
The collaboration also marks another strategic expansion for Palm Tree Crew. What began as an intimate music and entertainment platform has elegantly matured into a global lifestyle brand. With ventures ranging from the Palm Tree Beach Club in Las Vegas to upcoming outposts in Kansas City and festivals spanning from Aspen to Saint-Tropez, the brand has proven its expertise in curating a unique vibe. Now, it brings that same energy to the forehand.
The New Rally
Ultimately, the Palm Tree Crew x HEAD collection is for the modern player and enthusiast. It’s for those who see a rally not just as an exchange of shots, but as a rhythm—a dance of power and personality. With Taylor Fritz leading the charge, this collaboration isn’t just launching new gear; it’s setting the tone for a new era where the lines between sport, culture, and personal style have beautifully blurred.