NikeCourt Heritage
NikeCourt Heritage
Nike Kids
HEAD x Palm Tree Crew
Babolat Viper
Chances are, you have seen it more and more often lately: the brand On. It all began in the Swiss Alps, where former athlete Olivier Bernhard set out to design a running shoe that delivered a completely new and unique sensation.
In 2010, Caspar Coppetti and David Allemann joined the team, and soon the first running shoes were introduced, promising the feeling of running on clouds — thanks to the innovative CloudTec technology.
The Mission
On wants to get people moving to help them reach a flow state — a mental state where action and awareness merge. They believe that when people are in motion, a drawer opens in the subconscious where inspiration lives. In other words, good things happen when we're active!
Bold and Modern
Innovation is at the core of On's DNA. In their Zurich-based lab, revolutionary ideas are born and brought to life. Their scientists and engineers continuously develop and refine shoes, apparel, and accessories for running, training, lifestyle, and tennis. As a result, both professional athletes and recreational players benefit from the most advanced, high-quality products. Add to that On's bold and modern design aesthetic, and it's no surprise the brand's popularity is rising.
Professional Tour
In men's tennis, the Swiss brand is represented by electrifying talents like João Fonseca, Ben Shelton, and Flavio Cobolli. On the women's side, Iga Świątek — a dominant force at the top of the game for years — became the first female ambassador for On on the professional tour.
Federer's Involvement
Swiss tennis legend Roger Federer announced in 2019 that he had become closely involved in the development of On. Since then, brand awareness — especially in the tennis market — has skyrocketed. In addition to making a significant personal investment, Federer became a strategic partner and actively participated in product development, resulting in his line of shoes: The Roger.
In 2020, On launched the first lifestyle shoe created in collaboration with Roger Federer: The Roger Centre Court. Since then, On has released multiple tennis shoe models, including The Roger Pro, which Federer wore during the final stages of his career. The second generation, The Roger Pro 2, is a high-performance model focused on speed and dynamic stability. Every On-sponsored player on the professional tours now uses this model.
Our Assortment
As of early 2025, we've added On to our assortment at Tennis Only. We currently offer tennis shoes, apparel, and accessories for both women and men. The footwear collection includes The Roger Pro 2 and The Roger Advantage Pro.
The Roger Pro 2
These premium tennis shoes, co-designed with Roger Federer, offer an ideal blend of speed, stability, and comfort, with improved durability compared to the previous version. The lightweight construction and flexible midsole facilitate quick reactions and directional changes, while the sturdy outsole delivers the stability that top-level players demand.
The Roger Advantage Pro
The Roger Advantage Pro by On is a top-tier tennis shoe built for a winning combination of comfort, speed, breathability, and lightweight performance. Its nylon Speedboard provides the necessary stability and support during play.
Availability
Both shoe models are available for men and women. Our On apparel selection includes standout performance tennis clothing worn at major tournaments by players like João Fonseca, Ben Shelton, Flavio Cobolli, and Iga Świątek. We also offer timeless performance pieces in classic colors that are easy to mix and match. Accessories such as socks and caps are available as well to complete your outfit.